Presentation
Media Planning and Research in IMC - Spring 2024
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Pages
34
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various concepts and processes of media planning and research used in integrated marketing communication, including paid media, earned media, owned media, shared media, converged media, budget allocation, media plan, media objectives, media strategies, media buying, and campaign evaluation.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 34
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- media plan
- media buying
- media planning
- media strategies
- campaign evaluation
- media objectives
- converged media
-
spring 2024
-
presentation
-
lecture slides
-
media planning and research
-
lecture notes
$8.49
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