Presentation
Integrated Marketing Communication Plan - Spring 2024
Rating
Sold
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Pages
25
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various elements and steps in developing an integrated marketing communication plan, including situation analysis, target audiences, buyer persona, IMC goals and objectives, IMC strategies, action plan, corporate social responsibility, budget and resources, and measurement and evaluation.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 25
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- situation analysis
- imc strategies
- measurement and eval
- spring 2024
- presentation
- lecture slides
-
integrated marketing communication plan
-
corporate social responsibility
-
lecture notes
$8.49
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