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Intermediary Marketing Management
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Comprehensive, easy to follow 15-page summary of the Intermediary Marketing Management course taught by Armstrong Okobia at Hogeschool van Amsterdam. Includes definitions and diagrams, and laid out in a way that is easy to CTRL+F through.

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  • Class notes
  •  • 15 pages • 
  • by va1eriya • 
  • uploaded  26-01-2021
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(Strategic) Marketing Management summary - Chernev 8th edition
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This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book! Hopefully this will help you studying! Goodluck!! - Don't forget to leave a review :)

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  •  Book
  • Summary
  •  • 28 pages • 
  • by abcd3 • 
  • uploaded  05-06-2021
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