Marketing Management Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing Management? On this page you'll find 14975 study documents about Marketing Management.
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Framework for Marketing Management 6e Philip Kotler, Kevin Keller (Test Bank)
- Exam (elaborations) • 382 pages • 2023
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Framework for Marketing Management 6e Philip Kotler, Kevin Keller (Test Bank) 
 
Framework for Marketing Management 6e Philip Kotler, Kevin Keller (Test Bank)
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Solutions for Global Marketing Management, 9th Edition Kotabe (All Chapters included)
- Exam (elaborations) • 333 pages • 2023
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Complete Solutions Manual for Global Marketing Management, 9th Edition by Masaaki Kotabe, Kristiaan Helsen ; ISBN13: 9781119888727. (Full Chapters included Chapter 1 to 20). ***There is no IM available by publisher for Ch 16..Long Cases Answers included. 
1. Globalization Imperative. 
2. Economic Environment. 
3. Financial Environment. 
4. Global Cultural Environment and Buying Behavior. 
5. Political and Legal Environment. 
6. Global Marketing Research. 
7. Global Segmentation and Positioning. ...
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Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins / All Chapters 1 - 18 / Full Complete 2023
- Exam (elaborations) • 392 pages • 2023
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Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins Test Bank 
Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition Mullins / All Chapters 1 - 18 / Full Complete 2023
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Summary Marketing Strategy: lectures | MSc Marketing Management | Erasmus University - RSM
- Summary • 11 pages • 2024
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Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).
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Marketing Management 5th Edition by Dawn Iacobucci - Test Bank
- Exam (elaborations) • 625 pages • 2023
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Test Bank For Marketing Management 5th Edition by Dawn Iacobucci 
 
 
Complete Test Bank
Fear of missing out? Then don’t!
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston
- Exam (elaborations) • 852 pages • 2022
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...
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Test Bank For Marketing Management, 4th Edition All Chapters - 9781260381917
- Exam (elaborations) • 452 pages • 2023
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Test Bank For Marketing Management, 4th Edition All Chapters
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Summary Marketing Strategy: articles & cases | MSc Marketing Management | Erasmus University - RSM
- Summary • 7 pages • 2024
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Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).
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WGU D174 Marketing Management Questions and Answers Already Passed
- Exam (elaborations) • 86 pages • 2023
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WGU D174 Marketing Management Questions and Answers Already Passed Miles and Snow's Strategy Types 1. Prospector 2. Analyzer 3. Defender 4. Reactor 
Prospector (Miles & Snow) Firm exhibits continual innovation by finding and exploiting new product and market opportunities. 
Analyzer (Miles & Snow) Firm relies heavily on analysis and imitation of the successes of other organizations, especially prospectors. 
Defender (Miles & Snow) Firm searches for market stability and production of only a limi...
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BUS 660 Topic 4 Linear Programming Applications in Marketing, Finance, and Marketing Management
- Other • 13 pages • 2023
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BUS 660 Topic 4 Linear Programming Applications in Marketing, Finance, and Marketing Management
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