Marketing Management Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing Management? On this page you'll find 15196 study documents about Marketing Management.
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Marketing Management 324 Student Summaries (Cum Laude)
- Summary • 86 pages • 2023
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These notes consist of all chapters for the semester and were conducted from the textbook, lecture slides and class lectures. These notes helped me pass Marketing 324 with a distinction. Goodluck with the academic year, You've got this <3
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Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 834 pages • 2024
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Test Bank For Marketing Management 16th Edition (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Marketing Management 16e (Global Edition) By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Marketing Management 202B Notes
- Summary • 62 pages • 2023
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These notes include a summary of second-year marketing management work. With information from the textbook Marketing Concepts and Strategies, these notes also contain additional notes from lectures, tutors and the slides used during the duration of the module. 
 
*Exam mark: 88% 
*Final mark: 90% 
 
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 326 pages • 2024
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Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank For Marketing Management 16th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 834 pages • 2024
- Available in package deal
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- $15.49
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Test Bank For Marketing Management 16th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Test Bank For Marketing Management 16e By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Instructor Manual For Marketing Management 16th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 234 pages • 2024
- Available in package deal
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- $28.49
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Instructor Manual For Marketing Management 16th Edition By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Instructor Manual For Marketing Management 16e By Philip Kotler, Kevin Lane Keller, Alexander Chernev (All Chapters, 100% Original Verified, A+ Grade)
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Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.
- Exam (elaborations) • 207 pages • 2023
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Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Chernev.Test Bank for Marketing Management 16th edition by Philip Kotler, Alexander Cher...
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall
- Exam (elaborations) • 160 pages • 2023
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business Markets 
Chapter 7: Segmentation, Target Marketing, and Positioning 
Chapter ...
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Marketing Management A Strategic Decision Making Approach, 8e John Mullins, Orville Walker (Test Bank, 100% Verified Original, A+ Grade)
- Exam (elaborations) • 399 pages • 2023
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- $25.49
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Marketing Management A Strategic Decision Making Approach, 8e John Mullins, Orville Walker (Test Bank, 100% Verified Original, A+ Grade) 
 
Marketing Management A Strategic Decision Making Approach, 8e John Mullins, Orville Walker (Test Bank, 100% Verified Original, A+ Grade)
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