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(Chpt.9) Developing New Products and Managing The Product Life Cycle
- Summary • 4 pages • 2023
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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Summary of the entire course
- Summary • 40 pages • 2022
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Summary of the entire course
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
- Summary • 3 pages • 2023
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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(Chpt.3) Analysing The Marketing Environment
- Summary • 3 pages • 2023
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
- Summary • 2 pages • 2023
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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Marketing Fundamentals
- Package deal • 2 items • 2022
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- $17.15
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Resumen general para repasar + resumen detallado para estudiar
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Summary Principles of Marketing, Global Edition, ISBN: 9781292341132 International Business
- Summary • 80 pages • 2022
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This document contain the summary of 8 chapter of the book, and also finance and research notes. In addition, notes from lectures are integrated, and there are some trial questions. 
This document covers all the information you need to know for your exam, there are also some examples, thus is very clear. 
For my exam I studied just from here and it was more then enough. 
Hope it can be useful!
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Samenvatting Principles of Marketing, Global Edition, ISBN: 9781292341132 Marketing
- Summary • 35 pages • 2021
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Principles of Marketing Summary. Contains lots of pictures and contains the most important parts. Concrete notes and very clear with a picture of a nice overview on the last page. 
Bevat veel plaatjes en bevat de belangrijkste onderdelen. Concreet genoteerd en erg overzichtelijk met op de laatste pagina een foto van een mooi overzicht.
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Samenvatting Principles of Marketing, Global Edition - Marketing
- Summary • 27 pages • 2024
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marketing summary of chapters 1,3,7,10,11,14,15,16,17
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Summary Midterm International Marketing IB, Principles of Marketing 18th edition
- Summary • 15 pages • 2022
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A summary for the course International Marketing for IB, taught at the University of Groningen for first year IB students. It covers all the chapters (1,2,3,5,7,18,19) for the midterm. It's a summary of the latest, 18th edition, of Principles of Marketing by Philip Kotler and Gary Armstrong.
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