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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)

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Last updated
25-11-2023

Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.

Documents in this bundle
11
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Summary
Summary (Chpt.17) Digital, Online, Social media, and Mobile Marketing
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3
Jun 2023
2022/2023
$3.65
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Summary
Summary (Chpt.14) Integrated Marketing Communications Strategy
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Jun 2023
2022/2023
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Summary
Summary (Chpt.12) Marketing Channels
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Jun 2023
2022/2023
$3.65
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Summary
Summary (Chpt.10) Pricing: Understanding and Capturing Customer Value
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Jun 2023
2022/2023
$3.65
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Summary
Summary (Chpt.9) Developing New Products and Managing The Product Life Cycle
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Jun 2023
2022/2023
$3.65
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Summary
Summary (Chpt.8) Products, Services, and Brands
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Jun 2023
2022/2023
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Summary
Summary (Chpt.7) Customer Value-Driven Marketing Strategy
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Jun 2023
2022/2023
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Summary
Summary (Chpt.3) Analysing The Marketing Environment
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Jun 2023
2022/2023
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Summary
Summary (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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Jun 2023
2022/2023
$3.65
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Summary
Summary (Chpt.1) Creating Customer Value and Engagement
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2
Jun 2023
2022/2023
$3.65
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Exam (elaborations)
Human Resources Management IIA Practice Exam
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2
Nov 2023
2023/2024
$0.00

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Dr. Philip T. Kotler, Gary Armstrong Principles of Marketing
  • mei 2020
  • 9781292341132
  • 18
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2nd & 3rd Year BCom Management, Human Resources, & Marketing Notes, Summaries, and Practice Exams

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