Summary
Summary Midterm International Marketing IB, Principles of Marketing 18th edition
- Course
- Institution
- Book
A summary for the course International Marketing for IB, taught at the University of Groningen for first year IB students. It covers all the chapters (1,2,3,5,7,18,19) for the midterm. It's a summary of the latest, 18th edition, of Principles of Marketing by Philip Kotler and Gary Armstrong.
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