Mkt 315 topic 1 Study guides, Class notes & Summaries

MKT 315 Exams Questions with Comprehensive Solutions Content Marketing A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search Marketing The process of gaining traffic and visibility from search engines through both paid and unpaid efforts. SEO Earning traffic through unpaid or free listings ...

MKT-315 topic 1 Comprehensive Questions with Correct Answers Guaranteed Pass A detailed marketing plan does NOT include - Answer -Marketing mix ABS Electronics always demonstrates a desire to serve the needs of employees, customers, business partners, investors, communities, and the environment. This is an example of ________. - Answer - Conscious capitalism Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign land. However, by the tim...

MKT-315 Topic 2 Comprehensive Questions with Excellent Answers Guaranteed Pass A perceptual map is a tool for visualizing: 1. Competitive landscape and spotting positioning opportunities 2. Competitive landscape and consumer behavior 3. Spotting positioning opportunities and consumer behavior 4. Spotting positioning opportunities and purchase intention - Answer -1. Competitive landscape and spotting positioning opportunities Demographics, trends, buying habits, competition, and industry...

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...

View "Types of Distribution Channels." In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have identified and explain why.

Watch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Company B has an established product and knows a lot about its customers. The company wants to measure customer satisfaction. Describe which forms of marketing research would be appropriate and explain why....

In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need? In replies to peers, provide real-world examples from ...

What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.

Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.