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MKT 315 Topic 3 Discussion Question 1 (Two Versions)
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In the first paragraph of this chapter, the quote from Harold Coffin () stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's purchase of a particular product. Based on this concept, describe how consumer purchase decisions actually serve to resolve an unmet want or need? In replies to peers, provide real-world examples from your own life to illustrate the point.
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Institution
Grand Canyon University
Course
MKT 315 (MKT315)
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Written for
- Institution
-
Grand Canyon University
- Course
-
MKT 315 (MKT315)
Document information
- Uploaded on
- November 10, 2021
- Number of pages
- 3
- Written in
- 2021/2022
- Type
- Other
- Person
- Unknown
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- mkt 315 topic 3
- mkt 315
- mkt315
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mkt 315 topic 3 discussion question 1
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mkt 315 topic 3 discussion question
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mkt 315 topic 3 discussion
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