MKT-315 MIDTERM Latest Update Questions
with Approved Answers Guaranteed Pass
Graded A+
Ansoff Matrix - Answer -A business tool that assesses four key considerations when determining
the right marketing strategy and helps marketers evaluate the potential risk and reward involved.
B2B (business-to-business) - Answer -the process of selling merchandise or services from one
business to another
B2C (business-to-consumer) - Answer -the process in which businesses sell to consumers
BDI (Brand Development Index) - Answer -measures the effectiveness of a brand with a specified
market segment compared to its performance with all consumers
CDI (Category Development Index) - Answer -a measurement of a brand's sales potential using
sales of all brands within a category in a specific market indexed to national sales average.
Consumer Behavior - Answer -The study of why personal, situational, psychological, and social
interactions drive he decision making process within individuals known as consumers
demographic segmentation - Answer -segmenting markets by age, gender, income, ethnic
background, and family life cycle
Differentiation - Answer -actually differentiating the market offering to create superior customer
value
enviromental forces - Answer -social, economic, technological, competitive, regulatory
Enviromental Scan - Answer -Is an analysis of outside influences that may have an impact on an
organization.
Evolution of Marketing - Answer -Production Era
Selling Era
Marketing Era
Relationship Era
exchange - Answer -the trade of things of value between the buyer and the seller so that each is
better off as a result
Gap Model of Service Quality - Answer -a. Knowledge gap
b. Standards gap
with Approved Answers Guaranteed Pass
Graded A+
Ansoff Matrix - Answer -A business tool that assesses four key considerations when determining
the right marketing strategy and helps marketers evaluate the potential risk and reward involved.
B2B (business-to-business) - Answer -the process of selling merchandise or services from one
business to another
B2C (business-to-consumer) - Answer -the process in which businesses sell to consumers
BDI (Brand Development Index) - Answer -measures the effectiveness of a brand with a specified
market segment compared to its performance with all consumers
CDI (Category Development Index) - Answer -a measurement of a brand's sales potential using
sales of all brands within a category in a specific market indexed to national sales average.
Consumer Behavior - Answer -The study of why personal, situational, psychological, and social
interactions drive he decision making process within individuals known as consumers
demographic segmentation - Answer -segmenting markets by age, gender, income, ethnic
background, and family life cycle
Differentiation - Answer -actually differentiating the market offering to create superior customer
value
enviromental forces - Answer -social, economic, technological, competitive, regulatory
Enviromental Scan - Answer -Is an analysis of outside influences that may have an impact on an
organization.
Evolution of Marketing - Answer -Production Era
Selling Era
Marketing Era
Relationship Era
exchange - Answer -the trade of things of value between the buyer and the seller so that each is
better off as a result
Gap Model of Service Quality - Answer -a. Knowledge gap
b. Standards gap
