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MKT 315 Topic 8 Discussion Question 1

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Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.

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Institution
Grand Canyon University
Course
MKT 315 (MKT315)








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