Management
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Marketing Management
- Presentation • 61 pages • 2024
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Marketing Management presentation is about definition of marketing, differences between sales and marketing, strategic orientation of marketing, marketing approaches, marketing mix elements, holistic marketing concept, SAVE framework, 7Cs, old economy vs new economy, marketing environment, marketing information system, types and sources of information, decision support systems, market and marketing research, types of research, research methodology, organising market research, consumer behaviour,...
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MNG3701 Assignment 1 Complete Answers
- Essay • 7 pages • 2024
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Complete answers for MNG3701 Assignment 1 with detailed explanations as required by the assignment
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Analysis of Core Resources and Competencies according to Hamel and Prahalad
- Class notes • 2 pages • 2024
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We will delve into the crucial importance of identifying, evaluating, and leveraging an organization's core resources and competencies to achieve sustainable competitive advantage. We will examine in detail the various methods and tools proposed by Hamel and Prahalad for conducting a thorough analysis of resources and competencies, including the core competence matrix and strategic viability tests.
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The different management styles and the vision of corporate culture by Rensis Likert
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We will delve into the four management styles identified by Likert: authoritarian-coercive management, benevolent-paternalistic management, consultative management, and participative management. Each style will be described in detail, with concrete examples and case studies to illustrate their application in various organizational contexts.
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MNG3702 S1 ASSIGNMENT 1 2024 (FULL ANSWERS)
- Other • 8 pages • 2024
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Each response is clear, directly addressing the questions posed. Every query is thoroughly explored, with answers precisely matching the inquiries. This purchase is sure to be a valuable investment.
As you read this, a fellow student has made another $4.70
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Koenig's strategic competitive advantage
- Class notes • 2 pages • 2024
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In the field of business strategy, the pursuit of a sustainable competitive advantage is essential to ensure the long-term success of an organization. In this context, Koenig's contribution provides rich and relevant perspectives to guide companies' strategic decisions.
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Management Final Questions With Complete Solutions
- Exam (elaborations) • 35 pages • 2024
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Management Final Questions With Complete Solutions
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MARKETING 351 CSUF FINAL EXAM LEBARD | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 17 pages • 2024
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MARKETING 351 CSUF FINAL EXAM 
LEBARD | QUESTIONS & ANSWERS 
(VERIFIED) | LATEST UPDATE | GRADED 
A+ 
"A Market" 
Correct Answer: A point, place, or sphere in which the ownership of goods is affect 
Marketing Concept 
Correct Answer: Assumes achieving organizational goals depends on determining the 
needs and wants of the target markets and delivering desired satisfactions more 
efficiently than competitors do 
Distinctive Capabilities 
Correct Answer: * Theory given by John Kay 
* Releva...
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MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 14 pages • 2024
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MARKETING MANAGEMENT EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
Scope of Marketing 
Correct Answer: Marketing is the activity, set of institutions, and processes for 
creating, communicating and exchanging offerings that have value for customers, 
clients, partners, and society at large. 
Marketing Mix Component's 
Correct Answer: Product, price, place, promotion 
Marketing Management Defined 
Correct Answer: The art and science of choosing target markets and getti...
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MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 21 pages • 2024
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MARKETING FINAL EXAM | 
QUESTIONS & ANSWERS (VERIFIED) | 
LATEST UPDATE | GRADED A+ 
A regional supermarket chain runs print, radio, and television advertisements 
announcing that 1 percent of its sales is donated to local after-school programs for 
underprivileged youth. This is an example of ________. 
Correct Answer: cause-related marketing 
In which of the following situations has a company most actively embraced customermanaged relationships? 
Correct Answer: iRobot invites enthusiasti...
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