Management

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce. Correct Answer: Self-Concept Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They learned that Correct Answe...

MARKETING INTELLIGENCE EXAM 2 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ FencePro, a local company, has developed an entirely new mounting system for chain link fences. After acquiring a distributor, FencePro now has the ability to market its products nationwide. FencePro is most likely following a ________ strategy. Correct Answer: Market development Many managers think that "doing things right," or ________, is as important as, or even more important than, "doing the r...

MARKETING INTELLIGENCE EXAM 1 | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Solid marketing research is becoming increasingly important as the world moves to a Correct Answer: Global economy A marketing research director that identifies and leads the direction in which the individual studies and overall programs go is said to be Correct Answer: Proactive The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster th...

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Target customers Correct Answer: Customers based on a predefined geographic boundary Market segmentation Correct Answer: Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct Answer: Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, co...

MARKETING FINAL EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Functional Level Departments Correct Answer: -Info Systems -Finance -Research Development -Marketing -Manufacturing Operations -Human Resources corporate level Correct Answer: represents the overall strategy for the entire org. strategic business unit Correct Answer: is a subsidiary, division, or unit of an organization Strategic Planning Correct Answer: the __________ process commences at corporat...

MARKETING MANAGEMENT 3 EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ When a customer invovlvement is high Correct Answer: When do consumers want to learn more about a product Long term memory Correct Answer: With repetition and elaboration, associations can get into high Correct Answer: Customer involvement is __________ on B2C specialty purchases Identifying their product with a certain level of needs Correct Answer: Marketers use Maslows hierarchy of need by Cl...

MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ star Correct Answer: Fast growing market leader cash cow Correct Answer: Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Correct Answer: Shows rapid growth but poor profit margins. Low market share in high growth industry dog Correct Answer: Low growth potential and a small market shar...

MARKETING MANAGEMENT EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Customers Correct Answer: What is today's marketplace focused more on? Customer and Comapany Correct Answer: _____ and _______ are the central players in the marketing exchange 5C's, STP, 4C's Correct Answer: Which order is correct for the marketing framework? The 5C's Correct Answer: The first step in the marketing management framework is The pressure to show results Correct Answer: Wha...

MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinio...