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Marketing Communications notes (7th edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292327891
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View all 7 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
- Summary
- • 141 pages •
STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
- Summary
- • 31 pages •
For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
- Summary
- • 65 pages •
This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
Volledige samenvatting van lessen + handboek
- Summary
- • 84 pages •
Volledige samenvatting van lessen + handboek
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
- Summary
- • 11 pages •
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
Clear summary of the 4 chapters needed for the test. 
Describes in a clear and extended way the necessary points.
- Summary
- • 29 pages •
Clear summary of the 4 chapters needed for the test. 
Describes in a clear and extended way the necessary points.
Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.
- Summary
- • 9 pages •
Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing Communications summaries
STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
- Summary
- • 141 pages •
STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
- Summary
- • 31 pages •
For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
- Summary
- • 65 pages •
This is a summary of the book Marketing Communications: A European perspective, 7th edition. It also includes lecture notes. This document contains everything you need for the Marketing Communication exam when studying Communication and Information Sciences or International Business Communication. This means that chapter 11 was not included and that some chapters (7, 8, 9 and 10) did not summarize everything, because this is not necessary for the exam.
Volledige samenvatting van lessen + handboek
- Summary
- • 84 pages •
Volledige samenvatting van lessen + handboek
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
- Summary
- • 11 pages •
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
Clear summary of the 4 chapters needed for the test. 
Describes in a clear and extended way the necessary points.
- Summary
- • 29 pages •
Clear summary of the 4 chapters needed for the test. 
Describes in a clear and extended way the necessary points.
Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.
- Summary
- • 9 pages •
Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.
Do you have documents that match this book? Sell them and earn money with your knowledge!
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