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Marketing Communications

Tilburg University (UVT)

Here are the best resources to pass Marketing Communications. Find Marketing Communications study guides, notes, assignments, and much more.

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Marketing Communications

Marketing Communications

Patrick De Pelsmacker, Maggie Geuens

4 documents

Marketing Communications: A European Perspective (Book

Marketing Communications: A European Perspective (Book

Patrick De Pelsmacker, Maggie Geuens

2 documents

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Summary of De Pelsmacker, Marketing Communications: A European Perspective, 8th edition Summary of De Pelsmacker, Marketing Communications: A European Perspective, 8th edition

  • Summary

    Summary of De Pelsmacker, Marketing Communications: A European Perspective, 8th edition

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    46
    March 2026
    2025/2026
  • Summary of the chapters 3-6 + 9 of the book 'De Pelsmacker, Marketing Communications: A European Perspective, 8e'.
  • irisgeelen1
    $9.49 More Info
Complete Summary Lectures & Book Marketing Communications Complete Summary Lectures & Book Marketing Communications

  • Summary

    Complete Summary Lectures & Book Marketing Communications

  • 3.5
    (2)
    3.5
    9
    65
    March 2026
    2025/2026
  • Includes all lectures and a summary of the chapters 3-6 + 9.
  • Popular
    irisgeelen1
    $11.85 More Info
Study Notes Marketing Communications | Tilburg University | 2025/26

  • Summary

    Study Notes Marketing Communications | Tilburg University | 2025/26

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    63
    June 2026
    2025/2026
  • Comprehensive study notes for Marketing Communications at Tilburg University covering all six learning outcomes and textbook chapters. Topics include attention mechanisms (SHPP, PSPC, inattentional blindness), persuasion theories (ELM, PKM, pre-suasion), affective persuasion, consumer inferences and nudging, social influence, media planning, IMC budgeting, advertising creativity, and campaign effectiveness measurement. Essential for exam preparation with key formulas, definitions to memorize, an...
  • TilburgMARKMANGSC
    $10.88 More Info
Marketing Communications ALL Lectures (including interactive lectures with answers and sample exam questions)

  • Exam (elaborations)

    Marketing Communications ALL Lectures (including interactive lectures with answers and sample exam questions)

  • 5.0
    (1)
    5.0
    1
    105
    May 2026
    2025/2026
    B
  • ALL Lectures including the interactive lectures are covered with answers, a small summary of the chapters of the books and some sample/mock exam questions to practice for an upcoming exam.
  • vincentstassen
    $10.67 More Info
Marketing Communications lectures

  • Summary

    Marketing Communications lectures

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    1
    59
    May 2025
    2024/2025
  • This summary provides an in-depth overview of seven lectures on marketing communication, consumer behavior and behavioral influence. The document is thematically structured and combines theoretical insights with practical applications and exam questions.
  • pienvandijk1
    $10.28 More Info
Marketing Communications – A European Perspective 7th edition: Samenvatting

  • Summary

    Marketing Communications – A European Perspective 7th edition: Samenvatting

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    1
    46
    May 2025
    2024/2025
  • This comprehensive summary provides an in-depth and structured insight into the field of marketing communication, based on the book Marketing Communications — A European Perspective. (chapter 3, chapter 4, chapter 6, chapter 12)
  • pienvandijk1
    $10.28 More Info
Complete summary Marketing Communication Tilburg University - Includes lecture notes, book chapters, and articles Complete summary Marketing Communication Tilburg University - Includes lecture notes, book chapters, and articles

  • Summary

    Complete summary Marketing Communication Tilburg University - Includes lecture notes, book chapters, and articles

  • 4.0
    (3)
    4.0
    14
    106
    February 2025
    2024/2025
  • The summary includes all lectures and notes, a summary of all assigned articles and book chapters of the marcom course at Tilburg University in 2024
  • BAstudent1
    $10.88 More Info
Marketing Communications Summary

  • Summary

    Marketing Communications Summary

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    4
    75
    October 2024
    2024/2025
  • This summary of Marketing Communications includes all notes from lectures as well as input from the interactive lectures which can be used as best practice examples. All these slides from the lectures with the notes form an extensive summary including many practical examples from the interactive lectures. However, this is not a summary of the book!
  • RafaelHoutepen
    $7.71 More Info
Summary of the lecture notes + book chapters for Marketing Communications (328248)

  • Package deal

    Summary of the lecture notes + book chapters for Marketing Communications (328248)

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    2
    2
    March 2024
  • This summary provides both notes on the lectures of A. Bosmans and the Marketing Communications book. This summary contains all you need to know for your exam. Good luck studying!!!
  • vand1407200
    $15.42 More Info
Summary of the book chapters for Marketing Communications (328248) Summary of the book chapters for Marketing Communications (328248)

  • Summary

    Summary of the book chapters for Marketing Communications (328248)

  • Available in bundle
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    8
    61
    March 2024
    2023/2024
    Available in bundle
  • In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
  • vand1407200
    $11.27 More Info
Class notes Marketing Communications (328248)

  • Class notes

    Class notes Marketing Communications (328248)

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    5
    82
    March 2024
    2023/2024
  • In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.
  • vand1407200
    $10.67 More Info
Class notes Marketing Communications (328248)

  • Class notes

    Class notes Marketing Communications (328248)

  • Available in bundle
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    82
    March 2024
    2023/2024
    Available in bundle
  • Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.
  • vand1407200
    $10.67 More Info
Summaries for MSc Marketing Management (Core) Courses

  • Package deal

    Summaries for MSc Marketing Management (Core) Courses

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    8
    4
    October 2023
  • This bundle includes various core courses that are being taught in the Marketing Management Master at Tilburg University. At this moment, it includes Marketing Channel Management, Brand Management, Strategic Marketing Management, and Marketing Communication.
  • thimo2000
    $24.33 More Info
Most Recent Marketing Communication Summary WebClips + Interactive Lectures

  • Summary

    Most Recent Marketing Communication Summary WebClips + Interactive Lectures

  • Available in bundle
    5.0
    (2)
    5.0
    14
    41
    October 2023
    2023/2024
    Available in bundle
  • This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class.
  • thimo2000
    $9.50 More Info
Summary of all knowledge clips and compulsory articles

  • Summary

    Summary of all knowledge clips and compulsory articles

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    55
    April 2023
    2022/2023
  • Clear summary of all knowledge clips and compulsory articles. Articles are clearly distinguished from the knowledge clips, to make sure that no mistakes are made during studying. Furthermore, it contains a lot of elaboration with examples.
  • romeemastenbroek
    $5.81 More Info
Lectures Anick Bosmans Tilburg University Marketing Communications

  • Class notes

    Lectures Anick Bosmans Tilburg University Marketing Communications

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    7
    September 2022
    2021/2022
  • Lecture notes including the topics: Attention, Increasing (in)voluntary attention, Increasing processing fluency, Attention and attitude functions, A dual system approach to persuasion, Cognitive persuasion, Affect, Affective persuasion & Affect regulation. Lectures given by Anick Bosmans at Tilburg University, Master Program Marketing Management
  • sterrearts
    $7.10 More Info
Mandatory Chapters MarCom Mandatory Chapters MarCom

  • Summary

    Mandatory Chapters MarCom

  • 3.0
    (1)
    3.0
    19
    31
    February 2022
    2021/2022
  • For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.
  • FabiënneTilburg
    $10.08 More Info
Summary marketing communications chapter 3 4 7 13 Summary marketing communications chapter 3 4 7 13

  • Summary

    Summary marketing communications chapter 3 4 7 13

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    19
    April 2021
    2020/2021
  • -
  • moniquewi
    $5.33 More Info
Overview of Studies Marketing Communications

  • Summary

    Overview of Studies Marketing Communications

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    5
    15
    March 2021
    2020/2021
  • This document contains an overview of the studies that are discussed in the lectures of Marketing Communications, with the main points you should know for the exam: variables, hypotheses, figures, main results, conclusions, etc.
  • SandersStudiesucces
    $6.52 More Info
Marketing Communication Bundle (Summary Lectures + Compulsory Chapters Book)

  • Package deal

    Marketing Communication Bundle (Summary Lectures + Compulsory Chapters Book)

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    1
    2
    October 2020
  • A bundle, including the summary of the course Marketing Communication (i.e. lectures + notes) and the summary of the compulsory chapters (3, 4, 7 & 13).
  • cherluna
    $13.05 More Info
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