Marketing Communicatie
Tilburg University (UVT)
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Summary of all lectures + Short discription of the compulsory articles.
All lectures and interactive lectures 2024 marketing communication
All compulsory papers for marketing communication 23/24
Clear summary of the 4 chapters needed for the test. 
Describes in a clear and extended way the necessary points.
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Summary Marketing Communication
- Summary • 34 pages • 2023
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Summary for the course Marketing Communication. The summary contains lecture notes, a summary of the book, and a summary of the compulsory papers. With these summaries, I scored an 8.2 on the exam.
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Summary - Marketing Communications: A European Perspective
- Summary • 55 pages • 2023
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Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
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Summary papers, book, and web clips + additional notes of Marketing Communication
- Package deal • 2 items • 2023
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A summary of the Papers (Most important things) the book chapters, and the web clips + additional notes of Marketing Communication
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Summary Marketing Communication Papers: ONLY MOST IMPORTANT THINGS
- Summary • 19 pages • 2023
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A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. 
PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).
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Summary book Marketing Communications 2023
- Summary • 29 pages • 2023
- Available in package deal
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A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
This document is a summary of all Compulsory Academic Papers of Marketing Communication.
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