Marketing Communicatie

Tilburg University (UVT)

Here are the best resources to pass Marketing Communicatie. Find Marketing Communicatie study guides, notes, assignments, and much more.

Patrick De Pelsmacker, Maggie Geuens

1 documents

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Summary

Clear book summary H3,4,7,13 (6th edition)
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June 2023

2022/2023
Clear summary of the 4 chapters needed for the test. Describes in a clear and extended way the necessary points.
femkevandenakker
$10.20 More Info

Summary

Summary Marketing Communication
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May 2023

2022/2023
Summary for the course Marketing Communication. The summary contains lecture notes, a summary of the book, and a summary of the compulsory papers. With these summaries, I scored an 8.2 on the exam.
chloedb
$7.71 More Info

Summary

Summary - Marketing Communications: A European Perspective
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March 2023

2022/2023
Marketing Communications: A European Perspective (Sixth edition) Summary of chapters: 3 - How marketing communications work 4 - Marketing communications planning 7 - Media planning 13 - Measuring campaign effectiveness
NienkeDesmares
$7.80 More Info

Package deal

Summary papers, book, and web clips + additional notes of Marketing Communication
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March 2023
A summary of the Papers (Most important things) the book chapters, and the web clips + additional notes of Marketing Communication
iristilburg
$15.01 More Info

Summary

Summary Marketing Communication Papers: ONLY MOST IMPORTANT THINGS
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March 2023

2022/2023
A summary of all the mandatory papers of the Marketing Communication course at Tilburg University. PLEASE NOTE: these are not full paper reviews, but it contains the main DV's, IV's, results and setup per paper (I don't believe much more information is needed for the exam).
iristilburg
$9.00 More Info

Summary

Summary book Marketing Communications 2023
Available in bundle

5.0

(1)

5.0

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29

March 2023

2022/2023
Available in bundle
A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
iristilburg
$9.60 More Info

Summary

Summery of all Compulsory Papers
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March 2023

2022/2023
This document is a summary of all Compulsory Academic Papers of Marketing Communication.
aukb
$7.19 More Info

Summary

Summary Marketing Communication Web clips + Comments 2023
Available in bundle

5.0

(2)

5.0

8

45

March 2023

2022/2023
Available in bundle
A summary of all the web clips of Marketing Communication, including comments and elaborations of the concepts. From the Marketing Communication class at Tilburg University, year 2022-2023
iristilburg
$10.19 More Info

Class notes

Notes Lectures MarCom (preparation for tutorials)
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4.0

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April 2022

2022/2023
Notes of all lectures for the preparation of tutorials. If you are also interested in my notes from the tutorials themselves, please send me a message and I'll make sure you receive it too!
JoelleSmit
$5.52 More Info

Summary

COMPLETE Summary Marketing Communication (incl. book + papers) 2022
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4.4

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101

March 2022

2022/2023
A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)
smcdebie
$10.68 More Info