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Newest Consumer Behavior summaries
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Full summary Marketing for pre-master TISEM (including knowledge clips)
- Summary • 81 pages • 2022
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A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.
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Summary for decision making in marketing
- Summary • 68 pages • 2021
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This summary contains all required book chapters and 
lecture slides. The books used; 
- Influence, science and practice by Robert B. Cialdini 
- Consuemr Behavior by Hoyer, Macinnis, Pieters
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Samenvatting Marketing For Pre-masters (328052): lectures, knowledge clips and book chapters
- Summary • 38 pages • 2020
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This summary contains notes on the relevant lectures of Anika Stuppy, knowledge clips and book notes for the course Marketing for Pre-masters.
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
- Summary • 69 pages • 2020
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
- Summary • 97 pages • 2020
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
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Consumer Behavior - PreMaster MM 2020-2021.docx
- Summary • 65 pages • 2020
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This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.
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Summary Marketing - Premaster TiSEM
- Summary • 30 pages • 2020
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This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
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Decision making in marketing summary IBA
- Summary • 85 pages • 2020
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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Exposure to Comprehension 2
- Summary • 2 pages • 2020
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Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters
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Samenvatting Consument & Marketing 2020
- Summary • 74 pages • 2020
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Samenvatting van de aantekeningen van de colleges Consument & Marketing
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