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Summary Exposure to Comprehension 2

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Second part of the summary of the chapter "Exposure to comprehension" of the book Consumer Behavior, 7th Editon by Hoyer, Macinnis and Pieters

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University Of Geneva
Course
Consumer Behaviour








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Wayne D. Hoyer, Deborah J. Macinnis Consumer Behavior
  • 23-12-2008
  • 9780547079929
  • 5

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Institution
University of Geneva
Course
Consumer Behaviour
All documents for this subject (4)

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Summarized whole book?
No
Which chapters are summarized?
Chapter 3
Uploaded on
May 28, 2020
Number of pages
2
Written in
2016/2017
Type
Summary

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  • consumer behavior
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