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A Framework for Marketing Management, Global Edition notes (6th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292093147
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View all 53 notes for A Framework for Marketing Management, Global Edition, written by Philip Kotler, Kevin Lane Keller. All A Framework for Marketing Management, Global Edition notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a A Framework for Marketing Management, Global Edition summary or other study material that matches your study style perfectly, and studying will be a breeze.
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This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
- Summary
- • 72 pages •
This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
- Summary
- • 28 pages •
Samenvatting Strategic Marketing, Engelstalig. A framework for marketing management, 6e editie. Auteurs: P. Kotler en K. Keller (2016). Harlow: Pearson Eductaion Ltd. Hoofdstuk 1 t/m 18
Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen Strategisch Marketing
- Case
- • 22 pages •
Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen Strategisch Marketing
Old exam questions
- Exam (elaborations)
- • 6 pages •
Old exam questions
Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen van Strategisch Marketing
- Case
- • 10 pages •
Dit document bevat een oefencase met vergelijkbare vragen voor het tentamen van Strategisch Marketing
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
- Summary
- • 68 pages •
Readings and Lectures Summary (2020/21) FOR THE MIDTERM Week 1: Chapters, Lecture, Scientific articles Week 2: Chapters, Lecture, Scientific articles Week 3: Chapters
This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
- Summary
- • 119 pages •
This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
Grade: 8.6 Provides a summary of the book: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages,
- Summary
- • 57 pages •
Grade: 8.6 Provides a summary of the book: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages,
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 117 pages •
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
Summary of Chapter 18 – Responsible Marketing in a Global Environment
- Summary
- • 5 pages •
Summary of Chapter 18 – Responsible Marketing in a Global Environment
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Newest A Framework for Marketing Management, Global Edition summaries
Makkelijk uitgelegd met behulp van voorbeelden van docenten, aangegeven in het blauw. Deze samenvatting is lang, maar er staat ALLES in dat je nodig hebt voor het tentamen. Iedereen in mijn jaar had mijn samenvatting en heeft het vak gehaald! Ik hoop dat hij jou ook helpt. Succes!
- Summary
- • 18 pages •
Makkelijk uitgelegd met behulp van voorbeelden van docenten, aangegeven in het blauw. Deze samenvatting is lang, maar er staat ALLES in dat je nodig hebt voor het tentamen. Iedereen in mijn jaar had mijn samenvatting en heeft het vak gehaald! Ik hoop dat hij jou ook helpt. Succes!
Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
- Exam (elaborations)
- • 4 pages •
Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 117 pages •
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
- Summary
- • 121 pages •
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
- Summary
- • 140 pages •
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
Nederlandse MKS Samenvatting, studieboek en presentaties zijn in het Engels.
- Summary
- • 33 pages •
Nederlandse MKS Samenvatting, studieboek en presentaties zijn in het Engels.
A complete summary for the Marketing endterm.
- Summary
- • 35 pages •
A complete summary for the Marketing endterm.
A complete summary for the Marketing midterm.
- Summary
- • 25 pages •
A complete summary for the Marketing midterm.
stamp dit en je zit boven een 6
- Class notes
- • 29 pages •
stamp dit en je zit boven een 6
gelijk een voldoende
- Summary
- • 36 pages •
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