Summary
Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5
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Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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