Marketing Management

This is the summary overview for all articles that needed to be read by the Marketing Management subject in the premaster of the Universiteit van Amsterdam.

The concise summary includes the ten academic articles required for the Marketing Management course exam. It covers all concepts, theories, and insights, making preparation for the Marketing Management exam more efficient and focused.

In this summary of Marketing Management (PreMaster Business Administration), you will find all the papers you need to learn for the exam divided into the most important points, such as the research method, main questions & hypotheses, findings and where in the marketing plan the paper fits.

Final report of Marketing Management Organic Hops assignment. Graded with 8.5

An extensive summary containing all of the academic articles on the requested reading list in the Marketing Management Pre-Master course. Final exam grade 8.

Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...

Chapter 1 Defining Marketing for the New Realities 1) Which of the following statements about marketing is TRUE? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is not needed in an Internet-fueled environment. E) It is seldom used by nonprofit organizations. Answer: B Diff: 1 LO: 1.1: Why is...

Summary of all the mandatory articles of Marketing Management

This summary includes previous exam questions, article summaries, most essential topics and processes involved in Marketing and 5 steps approach toward every article explained in class which is very useful for the final exam. I got 8.5 on the exam by studying from this summary