Marketing

Final grade: 9.7. This summary includes all the content from the readings and the lectures, also including reading questions. This is all you need to know for the final/resit. It is all clearly explained with figures from the lectures/readings. For the MSc Business Administration (consumer marketing & digital marketing) at the UvA.

This is the English summary for Marketing Management the 17th edition 2025 - Kotler & Keller. Made for University of Amsterdam, there are some (very minor) Dutch words here and there. Chapters 1 -5 & 8 - 22. Reading time 60 min. Complete with test bank, questions and answers all chapters. See list.

Everything you need to know from the lectures, literatures, knowledge clips and tutorials to pass the exam:)

All the articles, slides and knowledge clips

This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!

A full summary of all the required readings & lecture notes for the course Marketing in BSc Business Administration.

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.