Marketing

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Philip Kotler, Kevin Lane Keller

23 documents

Philip Kotler, Kevin Lane Keller

5 documents

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Summary

Theories of marketing complete summary GRADE: 8.9
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October 2025

2025/2026
Final grade: 8.9. This summary includes all the content from the readings and the lectures, also including reading questions. This is all you need to know for the final/resit. It is all clearly explained with figures from the lectures/readings. For the MSc Business Administration (consumer marketing & digital marketing) at the UvA.
emmadavide30
$15.42 More Info

Summary

English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words)
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August 2025

2025/2026
This is the English summary for Marketing Management the 17th edition 2025 - Kotler & Keller. Made for University of Amsterdam, there are some (very minor) Dutch words here and there. Chapters 1 -5 & 8 - 22. Reading time 60 min. Complete with test bank, questions and answers all chapters. See list.
Scriptiebibliotheek
$13.40 More Info

Summary

Digital Marketing Analytics Notes
Available in bundle

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May 2025

2024/2025
Available in bundle
Everything you need to know from the lectures, literatures, knowledge clips and tutorials to pass the exam:)
kleliaprodromou
$12.25 More Info

Package deal

Ethics & Marketing
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March 2025
This package deal includes everything you have to know about your first two exams in your Msc Business Administration at UvA
kleliaprodromou
$16.31 More Info

Summary

Lecture notes Marketing
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December 2024

2024/2025
This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!
nynkerm
$11.16 More Info

Summary

Summary - Marketing (Grade: 8.5)
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October 2024

2023/2024
A full summary of all the required readings & lecture notes for the course Marketing in BSc Business Administration.
miraklein
$13.39 More Info

Summary

Marketing Communication Exam Part B
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October 2024

2024/2025
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
machteldbooms
$13.39 More Info

Class notes

Marketing - ALL STUDY MATERIALS COVERED
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November 2023

2022/2023
This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
themediastudent
$14.60 More Info