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  3. Marketing (6314M0185Y)

Marketing

Universiteit van Amsterdam (UvA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Popular textbooks · Show all (4) Hide

A Framework for Marketing Management, Global Edition

A Framework for Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

18 documents

Marketing Management

Marketing Management

Philip Kotler, Kevin Lane Keller

5 documents

All books 4 Hide

56 results

Theories of marketing complete summary GRADE: 8.9

  • Summary

    Theories of marketing complete summary GRADE: 8.9

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    62
    October 2025
    2025/2026
  • Final grade: 8.9. This summary includes all the content from the readings and the lectures, also including reading questions. This is all you need to know for the final/resit. It is all clearly explained with figures from the lectures/readings. For the MSc Business Administration (consumer marketing & digital marketing) at the UvA.
  • emmadavide30
    $15.11 More Info
English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words) English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words)

  • Summary

    English summary - Marketing Management Kotler Keller - 17th edition 2025 - Chapters 1 -5 & 8 - 22 + complete test bank with answers (some dutch words)

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    August 2025
    2025/2026
  • This is the English summary for Marketing Management the 17th edition 2025 - Kotler & Keller. Made for University of Amsterdam, there are some (very minor) Dutch words here and there. Chapters 1 -5 & 8 - 22. Reading time 60 min. Complete with test bank, questions and answers all chapters. See list.
  • Scriptiebibliotheek
    $13.13 More Info
Digital Marketing Analytics Notes

  • Summary

    Digital Marketing Analytics Notes

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    May 2025
    2024/2025
  • Everything you need to know from the lectures, literatures, knowledge clips and tutorials to pass the exam:)
  • kleliaprodromou
    $12.01 More Info
Digital Marketing & Consumer Behaviour Package Deal

  • Package deal

    Digital Marketing & Consumer Behaviour Package Deal

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    May 2025
  • Everything you need to know to pass both of the exams!
  • kleliaprodromou
    $18.72 More Info
Ethics & Marketing

  • Package deal

    Ethics & Marketing

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    March 2025
  • This package deal includes everything you have to know about your first two exams in your Msc Business Administration at UvA
  • kleliaprodromou
    $15.98 More Info
Summary Theories of Marketing

  • Summary

    Summary Theories of Marketing

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    39
    March 2025
    2024/2025
  • All the articles, slides and knowledge clips
  • kleliaprodromou
    $11.29 More Info
Lecture notes Marketing

  • Summary

    Lecture notes Marketing

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    December 2024
    2024/2025
  • This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!
  • nynkerm
    $10.93 More Info
Summary - Marketing (Grade: 8.5)

  • Summary

    Summary - Marketing (Grade: 8.5)

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    October 2024
    2023/2024
  • A full summary of all the required readings & lecture notes for the course Marketing in BSc Business Administration.
  • miraklein
    $13.12 More Info
Marketing Communication Exam Part B Marketing Communication Exam Part B

  • Summary

    Marketing Communication Exam Part B

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    3.0
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    38
    October 2024
    2024/2025
  • This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
  • machteldbooms
    $13.12 More Info
Marketing - ALL STUDY MATERIALS COVERED Marketing - ALL STUDY MATERIALS COVERED

  • Class notes

    Marketing - ALL STUDY MATERIALS COVERED

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    93
    November 2023
    2022/2023
  • This document contains notes from lectures, class notes, readings, and compulsory textbook chapters.
  • themediastudent
    $14.31 More Info
Endterm Practice Marketing Endterm Practice Marketing

  • Exam (elaborations)

    Endterm Practice Marketing

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    6
    October 2023
    2023/2024
    9-10
  • Old exam questions
  • amberdeborst
    $7.74 More Info
Samenvatting The Ultimate Marketing Machine

  • Summary

    Samenvatting The Ultimate Marketing Machine

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    October 2023
    2023/2024
  • Uitgebreide samenvatting van het artikel The Ultimate Marketing Machine gepubliceerd in Harvard Business Review.
  • stormpeek
    $7.24 More Info
Samenvatting What Makes It Green?

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    Samenvatting What Makes It Green?

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    October 2023
    2023/2024
  • What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products. Journal of Marketing.
  • stormpeek
    $8.34 More Info
Ultimate study planner, to do list, studiehulp, overzicht

  • Other

    Ultimate study planner, to do list, studiehulp, overzicht

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    100
    October 2023
    2023/2024
  • Boost Your Academic Success with Our Study Planner! Stay Organized: The intuitive study planner helps you manage your time and tasks efficiently. Set Goals: Achieve your academic goals with personalized study schedules and progress tracking. ⏰ Time Management: Never miss a deadline again; the planner ensures you make the most of your study time. Study Smart: Access expert tips and resources to optimize your learning experience. Elevate your grades and study experience – Try the Stud...
  • siwillems
    $4.16 More Info
Complete Marketing Summary - Grade: 8.5 Complete Marketing Summary - Grade: 8.5

  • Summary

    Complete Marketing Summary - Grade: 8.5

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    October 2023
    2023/2024
  • This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5
  • jbemelmans
    $16.10 More Info
Summary all Chapters Marketing (A Framework for Marketing Management, Global Edition) Summary all Chapters Marketing (A Framework for Marketing Management, Global Edition)

  • Summary

    Summary all Chapters Marketing (A Framework for Marketing Management, Global Edition)

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    March 2023
    2020/2021
  • Are you struggling to keep up with the Marketing course? Do you find it challenging to stay on top of all the lecture material and required readings and does it take you an incredible amount of time to summaries all chapters from the book? Look no further than this complete and detailed summary including all chapters from week 1 to 6 (Chapter 1,2,3 Week 1, Chapter 4,5,6 Week 2, Chapter 7,8 Week 3, Chapter 9,10,11,12,13 Week 4, Chapter 14,15,16,17 Week 5, Chapter 7,18 Week 6 from the book A Fram...
  • jeffreyroest
    $11.30 More Info
COMPLETE SUMMARY A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing (6012B0420Y) COMPLETE SUMMARY A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing (6012B0420Y)

  • Summary

    COMPLETE SUMMARY A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing (6012B0420Y)

  • 4.0
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    4.0
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    100
    January 2023
    2022/2023
  • I got a 8.5 just by studying on this one! Complete summary of: A Framework for Marketing Management, Global Edition, 6th Edition, Philip Kotler, Kevin Lane Keller; ©2016|Pearson, 352 pages, Print ISBN-13: 3147 eText ISBN: 3154 Perfect for the Marketing course at University of Amsterdam
  • emmaiscrizioni
    $12.52 More Info
Marketing Summary Marketing Summary

  • Summary

    Marketing Summary

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    December 2022
    2022/2023
  • This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.
  • laura270400
    $20.28 More Info
Business Administration Jaar 1 en 2

  • Package deal

    Business Administration Jaar 1 en 2

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    16
    September 2022
  • Business Administration Jaar 1 en 2
  • charlotteveenstra
    $60.25 More Info
Business Administration Jaar 2

  • Package deal

    Business Administration Jaar 2

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    8
    September 2022
  • Business Administration Jaar 2
  • charlotteveenstra
    $34.00 More Info
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