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MNM2601 - The Marketing Environment Summary notes
LEARNING OUTCOMES 
Learners should be able to: 
Explain the composition and functioning of the marketing 
environment 
Illustrate the effect of the microenvironment on an organisation 
Illustrate the effect of the market environment on an organisation 
Illustrate the effect of the macro-environment of an organisation 
Conduct a SWOT analysis for an organisation
- Summary
- • 9 pages •
LEARNING OUTCOMES 
Learners should be able to: 
Explain the composition and functioning of the marketing 
environment 
Illustrate the effect of the microenvironment on an organisation 
Illustrate the effect of the market environment on an organisation 
Illustrate the effect of the macro-environment of an organisation 
Conduct a SWOT analysis for an organisation
MNM2601 - Marketing Information Summary notes
LEARNING OUTCOMES 
Learners should be able to: 
Explain the information needed by marketing management in 
order to make effective decisions. 
Explain the components of a marketing information system and 
the interaction between these components. 
Illustrate the use of marketing research 
Explain the meaning of market potential sales forecasting and the 
methods to carry these out
- Summary
- • 8 pages •
LEARNING OUTCOMES 
Learners should be able to: 
Explain the information needed by marketing management in 
order to make effective decisions. 
Explain the components of a marketing information system and 
the interaction between these components. 
Illustrate the use of marketing research 
Explain the meaning of market potential sales forecasting and the 
methods to carry these out
MNM2601 - Market Potential & Sales Forecasting Summary notes
LEARNING OUTCOMES 
After studying this unit you should be able to identify the following: 
Market potential and sales forecasting 
Market and sales potential 
Market and sales forecasting
- Summary
- • 5 pages •
LEARNING OUTCOMES 
After studying this unit you should be able to identify the following: 
Market potential and sales forecasting 
Market and sales potential 
Market and sales forecasting
MNM2601 - Marketing Research Summary Notes
LEARNING OBJECTIVES 
After completing this study unit you should be able to: 
Explain the importance of information to the company and its 
understanding of the market place. 
Outline the steps in the marketing research process.
- Summary
- • 12 pages •
LEARNING OBJECTIVES 
After completing this study unit you should be able to: 
Explain the importance of information to the company and its 
understanding of the market place. 
Outline the steps in the marketing research process.
MNM- Integrated Marketing Summary
Learning outcomes: 
After completing this study unit you should be able to: 
Demonstrate an understanding of all the activities involved in 
integrated marketing
- Summary
- • 10 pages •
Learning outcomes: 
After completing this study unit you should be able to: 
Demonstrate an understanding of all the activities involved in 
integrated marketing
MNM2601 - Market Targeting Summary Notes
LEARNING OUTCOMES 
On completion of this study unit you should be able to: 
Explain what is meant by the term "target marketing" 
Suggest factors that should be considered when selecting a target 
market 
Explain the concept of product positioning 
Discuss the positioning process 
Describe the positioning methods that marketers can pursue in 
practice
- Summary
- • 13 pages •
LEARNING OUTCOMES 
On completion of this study unit you should be able to: 
Explain what is meant by the term "target marketing" 
Suggest factors that should be considered when selecting a target 
market 
Explain the concept of product positioning 
Discuss the positioning process 
Describe the positioning methods that marketers can pursue in 
practice
MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES
Learning outcomes 
On completion of this unit you should be able to: 
Demonstrate an understanding of the concepts of market 
segmentation, targeting and positioning. 
Illustrate how the bases for segmenting consumer markets can be 
used to identify possible market segments. 
 Explain the process of market targeting. 
 Explain the factors involved in product positioning.
- Summary
- • 14 pages •
Learning outcomes 
On completion of this unit you should be able to: 
Demonstrate an understanding of the concepts of market 
segmentation, targeting and positioning. 
Illustrate how the bases for segmenting consumer markets can be 
used to identify possible market segments. 
 Explain the process of market targeting. 
 Explain the factors involved in product positioning.
MNM2601 - THE MARKETING WORLD SUMMARY NOTES.
LEARNING OUTCOMES: 
After studying this unit, you should be able to: 
 Explain the nature of marketing 
 Explain the concept of exchange 
 Explain the gaps between consumption and production 
 Explain marketing activities 
 Define markets 
 Explain retailing in South Africa
- Summary
- • 6 pages •
LEARNING OUTCOMES: 
After studying this unit, you should be able to: 
 Explain the nature of marketing 
 Explain the concept of exchange 
 Explain the gaps between consumption and production 
 Explain marketing activities 
 Define markets 
 Explain retailing in South Africa
MNM2601 - The Marketing Process Summary notes
LEARNING OUTCOMES: 
After studying this unit you should be able to explain: 
 The marketing process 
 The marketing function of the business 
 The management task in marketing 
 Marketing challenges that lie ahead
- Summary
- • 5 pages •
LEARNING OUTCOMES: 
After studying this unit you should be able to explain: 
 The marketing process 
 The marketing function of the business 
 The management task in marketing 
 Marketing challenges that lie ahead
The Buying Decision Making Process Summary notes
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Analyse, step by step, the decision making process and indicate 
what happens after a product or service has been purchased. 
Indicate how buyers take decisions in the industrial purchasing 
process. 
Explain how consumer buyer behaviour differs from business 
buying behaviour.
- Summary
- • 13 pages •
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Analyse, step by step, the decision making process and indicate 
what happens after a product or service has been purchased. 
Indicate how buyers take decisions in the industrial purchasing 
process. 
Explain how consumer buyer behaviour differs from business 
buying behaviour.