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Premaster Marketing VU summaries

I write elaborately because personally, I want my summaries to define everything but also explain and connect concepts.

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Full Summary Obligatory Papers Brand Management VU Master Marketing

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This is a full summary of the obligatory papers discussed in the Brand Management course of the Master Marketing at the VU. This is a summary from the 2021-2022 academic year. The summary is 79 pages long, and very comprehensive. It focuses on all the important topics discussed by the teacher.

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  • Summary
  •  • 79 pages • 
  • by VictorvanderLeij • 
  • uploaded  2022
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Full summary obligatory papers + knowledge clips Marketing Strategy VU Amsterdam Master Marketing 2021-2022

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This is a full summary of all the obligatory papers and the knowledge clips from the Marketing Strategy course. This is a course from the VU Master Marketing, period 2, academic year 2021-2022.

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  • Summary
  •  • 64 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Full Summary Obligatory Papers Retail Management and E-commerce VU Master Marketing 2021-2022

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This is a full summary of all the obligatory papers needed for the exam of the course Retail Management and E-commerce. This course is given at the VU Amsterdam in period 2 of the Master Marketing in academic year 2020-2021.

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  • Summary
  •  • 116 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Consumer Marketing Full Summary Papers - VU Amsterdam Master Marketing

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This is a full and extensive summary of all mandatory papers from the Consumer Marketing Course from the VU Master Marketing 2021. The file includes an in-depth summary of every paper and discusses all studies within each paper.

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  • Summary
  •  • 63 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Digital Marketing and Metrics: full summary of the course material and every paper

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This is everything you need for the Digital Marketing and Metrics course. It has a full summary of all the course material, including lectures, guest lectures, cases, and tutorial, and a full summary of all the 21 papers included in the course.

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  •  • 2 items • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Full summary of every paper from Digital Marketing and Metrics

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This is a full summary of all the 21 paper from the Digital Marketing and Metrics course from the Premaster Marketing at the VU Amsterdam. These papers are essential for the course.

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  • Summary
  •  • 39 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Digital Marketing and Metrics Full Course Summary

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$9.23
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This is a full summary that includes all the course material. It is a comprehensive summary of all the lectures, tutorials, cases, and a guest lecture.

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  •  Package deal
  • Summary
  •  • 35 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Full Summary of Quantitative Research Methods - Premaster Marketing VU

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This is a summary of all the book material and lecture material discussed in the Quantitative Research Methods course at the VU Amsterdam. This course is included in the premasters program. The summary has an in depth description of all the important theoretical terms. Importantly, it has clear examples of performing and interpreting all difficult topics such as mediators, moderators, and binary regression.

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  • Summary
  •  • 24 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Summary of Papers Crucial for Consumer Behavior Exam

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This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.

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  • Summary
  •  • 15 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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Summary of Consumer Behavior of the VU Premaster Marketing

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This is a very thorough and explanatory summary of the Consumer Behavior course from the VU Amsterdam in the Premaster Marketing. Not just consisting of bullet points, this summary actually explains concepts and also links them together.

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  • Summary
  •  • 28 pages • 
  • by VictorvanderLeij • 
  • uploaded  2021
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