Vrije Universiteit Amsterdam (VU) • Msc. Marketing

Complete and structured summary of the Digital Marketing & Metrics pre-master course (2024/2025). All lectures are summarized together with the corresponding academic articles, grouped per lecture for clarity and exam relevance. Clear explanations, visual examples, and strong exam focus. Final grade: 8.5.

This is an extensive summary of Digital Marketing with extra notes to help you understand it better, exam questions with answers and summaries with PERUSALL questions and answers of the articles. Good luck! ;)

A summary of the papers you need to know for the course Digital Marketing & Metrics

Summary of the lectures for the course Digital Marketing & Metrics

This is a summary of a student who didn’t know anything about statistics but now understands it! It’s a summary with basic lecture notes with extra added notes to easily understand it better, screenshots and an exam preparation with the answers. Good luck! ;)

An extensive summary of all knowledge clips, including additional explanations about all concepts! All you need to know for the exam!

Extensive summary of all Academic Papers required for the exam of Brand Management. Will help you understand all concepts for the exam!

Extensive summary of all lectures and lecture notes of the course Brand Management of the Master Marketing. Contains all important information to help you study for the exam!

Extensive summary of all compulsory academic papers for the course Survey Research Methods in the Master Marketing.

Extensive summary of all lecture slides and notes, to help you study for the exam!

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

This summary contains all the notes of the lectures, the articles, and the notes of any video clips. Super handy to be able to take to the open book exam.

This summary contains all the information required for the Customer and Marketing Analytics exam. Includes sample exam questions including answers.

Here you'll be able to find an 86-page comprehensive document that explains in detail every topic addressed during the Consumer Marketing course. The content is written in bullet points and has many graphics, tables, and images. These visualizations aid comprehension of the material and provide an easy read flow. Included on the document, there are also several academic articles, which are also summarized to present the most relevant ideas in a simple manner.

This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.

This document covers all content of the brand management lectures.

This document covers all lectures of the course Modeling Marketing Data, incl. the R codes.

For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!

In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.