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BCOM Marketing Management Summaries & Essays

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MNM3703 - ASS 3 - First for Women - Sales Management

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1 INTRODUCTION ......................................................................................................... 1 2 REMUNERATION PLAN - (CANT, 2023, PP. 182–198) ............................................. 1 2.1 STEP 1: EVALUATE THE SALES JOB DESCRIPTION ....................................... 1 2.2 STEP 2: ESTABLISH SPECIFIC OBJECTIVES .................................................... 1 2.3 STEP 3: DETERMINE LEVELS OF REMUNERATION ......................................... 1 ...

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  • Exam (elaborations)
  •  • 9 pages • 
  • by SmallTownGirl • 
  • uploaded  20-12-2023
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MNM2607 - Public Relations Assignment 1 - Small business interview

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background information on the small business (maximum 1 page) small business internal and external stakeholders (maximum 1 page) mass media and internal media for small business (maximum 2 pages) controlled/uncontrolled media (maximum 200 words)

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  • Essay
  •  • 7 pages • 
  • by SmallTownGirl • 
  • uploaded  05-07-2023
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Marketing Communication (MNM2611) - Africa Media Online - Assignment 4

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I got 100% for this assignment: 2 QUESTION 1 2.1 SALES TASK AND SALES ACTIVITIES Sales development: Missionary selling: Maintenance selling: Support selling: 2.2 ETHICAL ISSUES 3 QUESTION 2 3.1 PLANNING A DRM CAMPAIGN Step 1: The Product/Service Step 2: The Competition Step 3: The Target Market Step 4: The Offer Step 5: The Media Step 6: The response Step 7: Timing Step 8: Fulfilment Step 9: Budget Step 10: Evaluation of the campaign 3.2 ADVANTAGES A...

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  • Essay
  •  • 17 pages • 
  • by SmallTownGirl • 
  • uploaded  05-07-2023
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MNM2613 - Vital Health Foods - Value Chain Marketing Assignment 4

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VITAK HEALTH FOODS: QUESTION 1: THE VALUE OF USING PORTER’S COMPETITIVE STRATEGIES QUESTION 2: VARIABLES TO CONSIDER WHEN SELECTING CHANNEL MEMBERS QUESTION 3: THE BASES OF POWER FOR CHANNEL CONTROL OF VITAL HEALTH FOOD QUESTION 4: CAUSES OF CONFLICT THAT BETWEEN VITAL HEALTH FOODS AND CHANNEL MEMBER CONCLUSION

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  • Essay
  •  • 17 pages • 
  • by SmallTownGirl • 
  • uploaded  05-07-2023
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MNM2611 - Tshidullo African Day Spa Case Study - Written Assignment 1 - Semester 1,2023:

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Tshidullo African Day Spa is a mobile spa service operating in Johannesburg. The spa is currently facing the challenge of not getting regular bookings, despite their efforts of using media to communicate and advertise to customers. In this assignment, we will discuss various aspects related to Tshidullo African Day Spa's marketing communication strategy. Firstly, we will discuss the marketing communication tools that can be utilized to enhance communication and increase bookings. Secondly, we w...

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  • Essay
  •  • 12 pages • 
  • by SmallTownGirl • 
  • uploaded  25-05-2023
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