Marketing Research

University of South Africa (Unisa)

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Jan Wiid, Colin Diggines

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MNM3702 ASSESSMENT 2 SEMESTER 2 2025 SEMESTER 2 bmz QUESTION 1 Suppose Shoniflex wants to conduct marketing research to understand customer preferences and identify opportunities for expansion. a) Practically discuss how Shoniflex can apply the variou
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septiembre 2025

2025/2026

A+
MNM3702 ASSESSMENT 2 SEMESTER 2 2025 SEMESTER 2 bmz QUESTION 1 Suppose Shoniflex wants to conduct marketing research to understand customer preferences and identify opportunities for expansion. a) Practically discuss how Shoniflex can apply the various non-probability sampling methods (8 marks, 2 marks for each method). b) Practically discuss how Shoniflex can apply the following qualitative data collection techniques (6 marks, 2 marks for each technique): • In-depth interv...
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Ensayo

MNM3702 ASSIGNMENT 2 SEMESTER 1 2025. Introduction In today’s competitive beauty and grooming industry, businesses must align their services with customer expectations and market demands to remain relevant and profitable. The Grand Barbershop and Nailbar
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abril 2025

2024/2025

A+
MNM3702 ASSIGNMENT 2 SEMESTER 1 2025. Introduction In today’s competitive beauty and grooming industry, businesses must align their services with customer expectations and market demands to remain relevant and profitable. The Grand Barbershop and Nailbar, located in Mamelodi East, Gauteng, South Africa, operates in a dynamic township market where style trends, affordability, and quality customer service determine customer loyalty. This paper presents a comprehensive market research strateg...
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Ensayo

MNM3702 ASSIGNMENT 2 SEMESTER 1 2025 QUESTION 1 Identify two types of secondary data sources that The Grand Barbershop and Nailbar could use to understand the market trends in Mamelodi East (4 marks). Describe the type of data that can be found in the s
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10

abril 2025

2024/2025

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MNM3702 ASSIGNMENT 2 SEMESTER 1 2025 QUESTION 1 Identify two types of secondary data sources that The Grand Barbershop and Nailbar could use to understand the market trends in Mamelodi East (4 marks). Describe the type of data that can be found in the sources (4 marks) and discuss two advantages and two limitations of these sources (4 marks). [12] QUESTION 2 Propose a suitable qualitative and quantitative research technique for The Grand Barbershop and Nailbar to better understand ...
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Ensayo

MNM3702 ASSIGNMENT 1 SEMESTER 1 2025 Table of Contents Question 1 1 Question 2 1 a) The Marketing Problem for Township Luxury 1 b) Research Objectives 1 Question 3 2 a) Methods of Collecting Primary Data 2 b) Research Design 3 Question 4 3 INFORMED CONSE
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marzo 2025

2024/2025

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MNM3702 ASSIGNMENT 1 SEMESTER 1 2025 Table of Contents Question 1 1 Question 2 1 a) The Marketing Problem for Township Luxury 1 b) Research Objectives 1 Question 3 2 a) Methods of Collecting Primary Data 2 b) Research Design 3 Question 4 3 INFORMED CONSENT FORM 3
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