MNM2611 Marketing Communication
University of South Africa (Unisa)
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Marketing Communication (MNM2611) - Africa Media Online - Assignment 4
I got 100% for this assignment: 
 
2	QUESTION 1	 
2.1	SALES TASK AND SALES ACTIVITIES	 
Sales development: 
Missionary selling:	 
Maintenance selling:	 
Support selling:	 
2.2	ETHICAL ISSUES	 
 
3	QUESTION 2 
3.1	 PLANNING A DRM CAMPAIGN	 
Step 1: The Product/Service	 
Step 2: The Competition	 
Step 3: The Target Market	 
Step 4: The Offer	 
Step 5: The Media	 
Step 6: The response	 
Step 7: Timing	 
Step 8: Fulfilment	 
Step 9: Budget	 
Step 10: Evaluation of the campaign	 
 
3.2	ADVANTAGES A...