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Mktg 361 exam 1 Study guides, Class notes & Summaries

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MKTG 361 EXAM 1 LATEST UPDATE GRADED A+

  • MKTG 361 EXAM 1 LATEST UPDATE GRADED A+

  • Exam (elaborations) • 19 pages • 2023
  • Available in package deal
    • MKTG 361 EXAM 1 LATEST UPDATE GRADED A+ marketing the activity for creating, communicating, delivering, and exchanging offerings that have value for customers exchange people giving up something in order to receive something they would rather have conditions needed for exchange to be POSSIBLE 5 conditions needed for exchange to be possible: 1) there must be at least two parties 2) each party has something that might be of value to the other 3) each party can communicate and deliver 4) each par...
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MKTG 361 Exam 1, MKT 3350 - Learnsmart Ch 3, MKT 3350 - Learnsmart Ch2, Marketing Chapter 1 Learnsmart, Principles of Marketing Chapter 5, Marketing Homework 5, IBM (Chapter 5 Connect Assignment), Marketing Chapter 4, Principles of Marketing Test 1,... 20

  • MKTG 361 Exam 1, MKT 3350 - Learnsmart Ch 3, MKT 3350 - Learnsmart Ch2, Marketing Chapter 1 Learnsmart, Principles of Marketing Chapter 5, Marketing Homework 5, IBM (Chapter 5 Connect Assignment), Marketing Chapter 4, Principles of Marketing Test 1,... 20

  • Exam (elaborations) • 89 pages • 2023
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    • Marketing Mix or 4 P's: - -Product Price Place Promotion -Core Aspects of Marketing: - --Marketing helps create value -Marketing affects various stakeholders -Marketing can be performed by both individuals and organizations -Marketing is about satisfying customer needs and wants -Marketing entails an exchange -Marketing requires product, price, place, and promotion decisions
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MKTG 361 Exam 1, MKT 3350 - Learnsmart Ch 3, MKT 3350 - Learnsmart Ch2, Marketing Chapter 1 Learnsmart, Principles of Marketing Chapter 5, Marketing Homework 5, IBM (Chapter 5 Connect Assignment), Marketing Chapter 4, Principles of Marketing Test 1,... 20

  • MKTG 361 Exam 1, MKT 3350 - Learnsmart Ch 3, MKT 3350 - Learnsmart Ch2, Marketing Chapter 1 Learnsmart, Principles of Marketing Chapter 5, Marketing Homework 5, IBM (Chapter 5 Connect Assignment), Marketing Chapter 4, Principles of Marketing Test 1,... 20

  • Package deal • 4 items • 2023
  • Consumer Behavior - -The totality of consumer decisions with respect to the acquisition, consumption, and disposal of goods, services, time, and ideas by human decision-making unit -Customer Journey - -1. Pre-purchase: searching for products 2. Purchase 3. Post-Purchase: consumption & disposal (Consumption may be 1 time or multiple, single or sha
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