Mkt 315 quiz 1 Study guides, Class notes & Summaries

MKT-315 - Quiz 1Which is NOT a key strategic decision in formulating a marketing plan? 1. Choosing the target market 2. Identifying distinctive competencies 3. Creation of the logo and tagline 4. Identification of the situation - correct answer Creation of the logo and tagline Which of the following key perspectives is not considered while performing the situation analysis? 1. Customers 2. Suppliers 3. Competitors 4. Company - correct answer Suppliers Which is helpful for the mar...

MKT 315 - Quiz 1 & 2Megan is excited about her upcoming high school prom. Although she has many dresses, she decides to go shopping for a new one. In this scenario, the dress is an example of a _____ in the basic consumption process. - correct answer Want PCPersonal Inc. sold more than 7 million tablet computers within months of launching the product. The price of this product ranged from $499 to more than $800. Despite the high price, PCPersonal Inc. had difficulty keeping up with the deman...

MKT-315 - Quiz 1 questions and answers already solved 2024

MKT-315 Topic 1 Quiz Verified 2024 Update 20/20 Question and Corrrect Answer Key Accurate A+ Graded Topic 1 Quiz is a multiple-choice quiz that covers Chapters 1 and 4. This is a timed quiz lasting 30 minutes. 1. The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: a) Micromarketing b) Macromarketing c) Narrow marketing d) Direct marketing Answer: a 2. The Marketing Concept Era is designated betwe...

MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers. MKT 315 Week 3 Quiz (Version 1). Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. The factors that include demographics, culture, and subcultures are known as: Sociocultural factors Which purchases usually involve a more complex process: New buy Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions ...

MKT-315 Quiz 3Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions - correct answer 1. Personal, situational, psychological, and social interactions What are the factors Influencing Consumer Behavior Economic Factor: 1. Psychology, Demographic, Competitiveness 2. Psychol...

MKT 315 - Quiz 1 & 2 questions and answers verified 2024

MKT-315 GCU Quiz 1 questions and answers verified 2024

MKT-315 GCU Quiz 1 QUESTIONS AND ANSWERS