Mba706 Study guides, Class notes & Summaries

MBA706-Marketing Strategy Chapters 5&6 Exam with Guaranteed Correct Answers Last document update:   ago

The consumer buying process - correct answer Needs- transportation but satisficed in different ways Wants- articulating specific brands or attributes 5 stages to the buying process: 1-need recognition-marketer must engage in research that allows them to identify customer wants 2-information search-consumers seek out personal sources for information. Including opinion leaders, and word of mouth recommendations. Or use external sources for information including websites. All of this is ...

MBA706 Exam 2024 with Guaranteed Correct Answers Last document update:   ago

Marketing plan - correct answer written document that provides the blueprint or outline of the organization's marketing activities, including the implementation, evaluation, and control of those activities. Comprehensive, flexible, consistent, logical - correct answer Four qualities of a good marketing pan Executive Summary - correct answer a brief overview of the entire marketing plan Internal, external, customer - correct answer The situation analysis contains a summary of these thre...