Keller and kotler Study guides, Class notes & Summaries
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BMO24306 Management and Marketing summary (full summary)
- Summary • 60 pages • 2023
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Full Summary of Management and Marketing! With the help of this summary, I got an 8.0 for the exam. Books with this summary are not necessary. It is a summary of the lectures, notes from the lectures and the books combined. Good luck with learning :) 
 
Robbins, S.P., Coulter, M. & DeCenzo, D.A. (2017) Fundamentals of Management (11th 
Global Edition). London: Pearson. ISBN 9781292307329 
 
Philip Kotler and Kevin Lane Keller (2016). Marketing Management. Global edition, 15th 
Edition, Pearson,...
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf
- Exam (elaborations) • 207 pages • 2022
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.
- Exam (elaborations) • 208 pages • 2023
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MAR...
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Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller)
- Exam (elaborations) • 660 pages • 2022
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Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
Marketing Management/ Marketing Management Test Bank, 15th Edition (Kotler, Keller) 
All Chapters Complete-Questions and Answers 
Chapter 1 Practice Test 
1. Which of the following statements about marketing is true? 
A) It is of little importance when products are standardized. 
B) It can help create jobs in the economy by increasing demand for goods and services. 
C) It helps to build a loyal customer base but...
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Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters (Revised Version)
- Exam (elaborations) • 66 pages • 2023
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Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters (Revised Version). Marketing Management, 15e (Kotler) 
Chapter 2 Developing Marketing Strategies and Plans 
B) strategic marketing plan 
C) corporate tactical plan 
D) corporate 1) The task of any business is to ________. 
A) create customer needs 
B) differentiate in terms of cost of production 
C) deliver customer value at a profit 
D) reduce competition 
E) communicate similar value as provided by competi...
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.
- Exam (elaborations) • 207 pages • 2023
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- $17.99
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.
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Marketing Course - (For Minor and Bachelor class/elective) at the UvA
- Summary • 109 pages • 2022
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A detailed summary of lectures 1-6 and Chapters 1-18 of the book "A Framework for Marketing Management" by Kotler and Keller. All important theory of the book has been summarised so you don't have to read the whole book. Use this document to study and take your own notes too. If you study what is in these pages, I can assure you'll do good in the exam. (109 pages)
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Test Bank for Marketing Management 15th Edition by Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All ChaptersComplete All Chapters
- Exam (elaborations) • 66 pages • 2023
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Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. What is the traditional view of marketing? 
A) Firms should just focus on production because if the products are good then 
they will automatically sell. 
B) Firms should just focus on production and selling because marketing occurs as a 
part of the selling process. 
C) Firms should have a proper marketing team that can increase consumers' 
awareness of their products and rouse their interest in them. 
D)...
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Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters
- Exam (elaborations) • 66 pages • 2023
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Test Bank for Marketing Management 15th Edition by Keller & Kotler Complete All Chapters. Marketing Management, 15e (Kotler) 
Chapter 2 Developing Marketing Strategies and Plans 
B) strategic marketing plan 
C) corporate tactical plan 
D) corporate 1) The task of any business is to ________. 
A) create customer needs 
B) differentiate in terms of cost of production 
C) deliver customer value at a profit 
D) reduce competition 
E) communicate similar value as provided by competitors 
Answer: C 
D...
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Test Bank for Marketing Management 15th Edition by Keller and Kotler
- Exam (elaborations) • 64 pages • 2022
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Test Bank for Marketing Management 15th Edition by Keller and Kotler
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Test Bank for Marketing Management 15th Edition by Keller and Kotler
- Exam (elaborations) • 69 pages • 2022
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Test Bank for Marketing Management 15th Edition by Keller and Kotler 
Test Bank for Marketing Management 15th Edition by Keller and Kotler 
Test Bank for Marketing Management 15th Edition by Keller and Kotler 
Test Bank for Marketing Management 15th Edition by Keller and Kotler
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