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Isbn 978 0078112102 Study guides, Revision notes & Summaries

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TEST BANK & INSTRUCTOR RESOURCE for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne Gremler. ISBN-13 978-0078112102, ISBN10: 0078112109. (All 16 Chapters)

  • TEST BANK & INSTRUCTOR RESOURCE for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne Gremler. ISBN-13 978-0078112102, ISBN10: 0078112109. (All 16 Chapters)

  • Exam (elaborations) • 2 pages • 2023
  • TEST BANK & INSTRUCTOR RESOURCE for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne Gremler. ISBN-, ISBN1 0: 0078112109. (All 16 Chapters) TABLE OF CONTENTS- Part 1: Foundations for Services Marketing Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Part 2: Focus on the Customer Chapter 3: Customer Expectations of Service Chapter 4: Customer Perceptions o...
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