Ctip exam 2 chapter 6 Study guides, Class notes & Summaries

CTIP Exam 2 - Chapter 6 Surveys - correct answer often used when consumers are asked about products Polls - correct answer often used when people are asked about their social or political opinions Observational research - correct answer can be the basis of frequency claims Observer bias - correct answer observer's expectations influence their interpretation of participant behavior or outcomes of the study Expectancy effects - correct answer observers inadvertently change the behavi...