Bmkt 325 final exam Study guides, Class notes & Summaries
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BMKT 325 Final Exam ALL SOLUTION LATEST EDITION 2023/24 ALL ANSWERS 100% CORRECT GUARNTEED GRADE A+
- Exam (elaborations) • 160 pages • 2023
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Price 
 
the value paid for a product in a marketing exchange. Price is often the only thing a marketer can change quickly to respond to changes in demand, the actions of competitors, or the marketing environment. 
 
Value 
 
a customer's subjective assessment of benefits relative to costs in determining the worth of a product 
 
Factors influencing the assessment of value 
 
time constraints, price levels, perceived quality, and motivations to use available information about prices 
 
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