And sponsorships Study guides, Class notes & Summaries

Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example Blog, Website, Social Media Account, Paid Media Example Display Ads, Social Media, Retargeting Earned Media Example Word of mouth promotion, reviews, and mentions Direct Marketing Mailings and brochures, flyers, ...

LCR4803 PORTFOLIO SUPPLEMENTARY EXAMINATION. PORTFOLIO SUPPLEMENTARY EXAMINATION Media Law LCR4803 Aamirah Jano Date: 11th February 2022 1 ACADEMIC HONESTY DECLARATION 1. I understand what academic dishonesty entails and am aware of Unisa’s policies in this regard. 2. I declare that this assignment is my own, original work. Where I have used someone else’s work, I have indicated this by using the prescribed style of referencing. Every contribution to, and quotation in, this as...

Promotion Mix correct answers The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. (How you convey your message) Promotion Mix parts (5) correct answers 1. Advertising 2. Sales promotion 3. Personal selling 4. Public relations 5. Direct marketing Advertising correct answers Any paid form of non-personal presentation and promotions of ideas, goods, or services by identified sponsor Sales promotion cor...

MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100% 24. Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage: a. marketing managers not to use promotions to help get orders from retailers. b. managers to use advertising to build brand equity. c. long-term increased sales of the companies. d. the use of price-oriented promotions to generate short-term sales. e. managers to use consumer-oriented sales p...

mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...

The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...

New trend in global sports - Answer--Sports Market in North America will grow. (71.1 B in 2018 to 83.1 B in 2023) -Revenue Sources -Gambling -New stadiums Four Major Revenue Sources - Answer-1.) Media rights 2.) Gate Revenue 3.) Sponsorship 4.) Merchandising Sports gambling industry - Answer--The sport gambling industry has been transformed and is the most significant catalyst shaping today's sports market Facility Capital Funding/Financing - Answer--The industry is reaching the end ...

Introduction to Digital Marketing correct answers exam section 1 Outbound Characteristics correct answers Push strategy Uses volume and repetition to spread word of existence Associated with traditional and digital marketing Inbound Characteristics correct answers Pull strategy Attracts leads by providing helpful content Closely aligned with digital marketing Owned Media correct answers website, blog, social media account Paid Media correct answers retargeting, display ads, socia...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

MKTG 3340 Quiz 3 Integrated Marketing Communications (IMC) Concept of designing marketing communications programs that deliver a consistent message to a target audience, using different types of media. Mobile Marketing Marketing media that is available in different places such as cell phones or on forms of transportation. Brainpower Read More Out-of-home Advertising Billboards and movable promotions that are displayed in a broad range of public spaces, including tray tables on ...