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![Complete SUMMARY Digital Marketing, Chaffey 11th edition (ISBN: 9781292241579)](/docpics/63ffa34c96190_2426340.jpg)
![Complete SUMMARY Digital Marketing, Chaffey 11th edition (ISBN: 9781292241579)](https://media.s-bol.com/gJYEjJGoDy0j/550x748.jpg)
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Complete SUMMARY Digital Marketing, Chaffey 11th edition (ISBN: 9781292241579)
- Summary • 27 pages • 2023
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- $8.82
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This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 9781292241579.
![Summary Digital Marketing ISBN:9781292241579/Course: Advanced Marketing (ADVMAR)](/docpics/63ff9b57b0cc6_2426205.jpg)
![Summary Digital Marketing ISBN:9781292241579/Course: Advanced Marketing (ADVMAR)](https://media.s-bol.com/gJYEjJGoDy0j/550x748.jpg)
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Summary Digital Marketing ISBN:9781292241579/Course: Advanced Marketing (ADVMAR)
- Summary • 16 pages • 2023
- Available in package deal
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This document is a summary of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 9781292241579). 
 
This summary was originally created for the course: Advanced Marketing within the International Business Administration program. 
 
This summary goes in depth about the difference between traditional and digital marketing, the difference between micro and macro marketing. It describes PESTEL, Porter's Five Forces, competitor analysis, suppliers analysis, digital marketing strat...
![Lecture 11 - digital communications](/docpics/5f40fc9426fa8_796863.jpg)
![Lecture 11 - digital communications](https://media.s-bol.com/gJYEjJGoDy0j/550x748.jpg)
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Lecture 11 - digital communications
- Class notes • 5 pages • 2020
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- $9.77
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Nottingham Trent University, BA (Hons) Marketing lecture notes. All lecture notes for the Digital Marketing. These notes will be extremely helpful or you to get a high 1st in your coursework just as like I received!
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