Unit 5 Marketing Travel and Tourism Products and Services

unit 5- Marketing Travel and Tourism Products and Services

Unit 5 - Marketing Travel and Tourism Products and Services P3 - describe the marketing mix of a selected travel and tourism organisation

In P5 I plan a promotional campaign for a selected travel and tourism organisation to achieve stated marketing objectives. In P6 I prepare an item of promotional material as part of a planned promotional campaign for a target market. In M4 I explain how the planned promotional campaign would enable the objectives to be met.

Unit 5 - Marketing Travel and Tourism Products and Services M2 - explain how factors have influenced marketing decisions in relation to a selected travel and tourism organisation

In P3 I describe the marketing mix of a selected travel and tourism organisation. In M2 I explain how the 4ps work together. In D1 I analyse the marketing decisions within a selected travel and tourism organisation in relation to the marketing mix of the organisation and the factors that will have influenced these decisions.

In P2 I review the factors influencing marketing decisions using examples from different travel and tourism organizations. In M1 I explain how factors have influenced marketing decisions in relation to a selected travel and tourism organization.

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In P4 I plan a documentation and conduct a market research activity for a travel and tourism organisation. In M3 I explain how the plan and the documentation contributed to meeting the market research objectives. In D2 I analyse the results of the market research activity, recommending how these results can benefit the organisation.

Unit 5 - Marketing Travel and Tourism Products and Services P4 - Plan, design documentation and conduct a market research M3 - Explain how the plan and documentation contributed to meeting the market research objectives