Pestel Study guides, Revision notes & Summaries
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Global Marketing Innovation summary/ lecture notes
- Summary • 30 pages • 2023 Popular
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Global Marketing Innovation summary/ lecture notes
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STR: 581: Ch 3: Evaluating a Company's External Environment 108 Questions with 100% Correct Answers | Verified | Latest Update
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All companies operate in a broad _______-environment that is made up of six components, including political factors and technical factors. - ️️macro 
 
What acronym serves as a reminder of the components of a company's macro-environment? - ️️PESTEL 
 
Strategically relevant factors have a bearing on the ______ direction of any given company. - ️️long-term 
 
Which of the following are strategically relevant macro-environment factors affecting cigarette producers? - ️️1. cultural...
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WPC 480 ASU Final Questions with 100% Correct Answers | Latest Version 2024 | Verified
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The two business models we reviewed—Industrial Organization and Resource-Based—focus, 
respectively, on _____ and _____ analysis: - external; internal 
What is the primary objective of a company strategy? - Achieving sustainable competitive advantage. 
Below are several statements from companies. Which of these is a vision statement? - Habitat for 
Humanity: A world where everyone has a decent place to live. 
A mission statement can describe: - what the company does in terms of its customers...
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WPC 480 FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS ALREADY GRADED A+
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What is strategy? 
An integrated set of goal-directed actions a firm takes to gain and sustain competitive advantage. 
 
 
 
What are the 2 business analysis? 
Internal and External. 
 
 
 
What are the 3 business strategies? 
1) Cost, 2) Differentiation, 3) Innovation. 
 
 
 
What is competitive advantage? 
Superior performance relative to other competitors in the same industry or the industry average. 
 
 
 
How do you assess competitive advantage? 
Compare firm performance to a benchmark. 
 
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MGT 8803 - Summer 2022 Final Review – Marketing QUESTIONS WITH COMPLETE SOLUTIONS
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Marketing Strategy correct answer: Finding opportunities and developing profitable strategies to capitalize on those opportunities: 
 
Specifies a target market and related marketing mix. 
 
5 Cs of Marketing correct answer: Customer: buyers with needs the company aims to fulfill 
Company: goods or services provider fulfilling customer need 
Competitors: Orgs aiming to fulfill the same need as company 
Collaborators: external entities that work with company to create value 
Context: Environmen...
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WPC 480: M1-M13 QUESTIONS AND ANSWERS 100% PASS
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WPC 480: M1-M13 QUESTIONS AND 
 
ANSWERS 100% PASS 
 
The purpose of strategy in business is to do what? 
To create and provide the business with sustainable competitive advantage 
The difference between strategic decisions and tactical decisions is one of degree. The 
characteristics that differentiate between a strategic decision and a tactical decision is based on 
which of the following. 
Amount of available resources consumed by the decision, Ability to reverse the decision and 
Temporal im...
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MGT 6311: Digital Marketing - Midterm Exam
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MGT 6311: Digital Marketing - Midterm Exam 
Marketing ANS-Creation and satisfaction of demand for a product or service. 
 
Digital Marketing ANS-Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy ANS-Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic ANS-A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy ANS-Goals 
Objectives 
Strategies 
Tactics 
 
What are the Fiv...
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MNGT 4800 Zachary Exam 2 (Ch3&4) with Correct Answers 100%.
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Environment correct answers consists of the set of external conditions and forces that have 
potential influence on the organization 
What are some examples of outside conditions and forces that could influence an organization? 
correct answers Customers, Rivals, Economic Conditions, Events (weather-related) 
3 Reasons why the Environment matters: correct answers 1. Source of Resources: inputs, capital, 
labor, and customers 
2. Source of Opportunities and Threats: 
3. Shapes Strategic Decisions...
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ACCA - SBL SOCIAL SCIENCE ALL SPLUTION LATEST EDITION 2023 GUARANTEED GRADE A+
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What structure for Ethical considerations? 
Tucker's 5 Questions 
What structure for deciding strategy on public sector projects 
Public Sector Portfolio Matrix 
ACCA - 5 Skills? 
Commercial Acumen 
-Judgement 
- Awareness 
 
Analysis 
-Investigate 
-Enquire 
-Consider 
 
Communication 
-Inform 
-Persuade 
-Clarify 
 
Evaluation 
-Assess 
-Estimate 
-Appraise 
 
Scepticim 
-Probe 
-Question 
-Challange 
What model for environmental? 
PESTEL 
5 Forces 
National 
What model for competitiveness? 
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Globus Exam 2024 with 100% correct answers
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PESTEL model - correct answer A framework that categorizes and analyzes an important set of external factors (political, economic, sociocultural, technological, ecological, and legal) that might impinge upon a firm. These factors can create both opportunities and threats for the firm. 
 
political factors - correct answer process and actions of government bodies that can influence the decisions and behavior of firms 
 
economic factors - correct answer largely macroeconomics
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