Marketing mix Study guides, Class notes & Summaries

DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...

Shift in marketing mix - Answer- Reach, effectiveness, and efficiency goal of marketing - Answer- to create a product/service that sells GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer- Customer, competitors, collaborators, company, context Customer marketing model - Answer- Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - Answer- re...

Marketing Capstone Exam 1 Questions & Answers 2023 Tactical Targeting - ANSWER-The process of linking value-based segments to corresponding observable and actionable profiles Observable characteristics of a value-based target market - ANSWER-Behavioral and Demographic Demographic Factors - ANSWER-- outline the key descriptive characteristics of target customers - includes age, gender, income, education, ethnicity, geographic location, employment size Behavioral Factors - ANSWER-- ...

MGT 103 Midterm 1 DeMill questions and answers 100% correct 4 P's of Marketing Product, Price, Place, Promotion Question Marks Low share of high-growth market Stars High share of high-growth market Cash Cows generates large amount of cash Dogs Low share of slow-growth markets SWOT analysis strengths, weaknesses, opportunities, threats product features, brand name, packaging, service, warranty price list price, discounts, allowances, cred...

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

WGU C201 Business Acumen Exam With 100% Correct Answers 2023. Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - Correct answerEvaluating results What is the result of a company increasing the delegation of authority and the span of control? - Correct answer-Increased number of direct reports per manager Which two key elements does an effective organization include? - Correct answerHuman ...

Btec business level 3 national diploma - unit 2, Rationale Exam Answer... this is from a distinction* distinction* student in 2023 This will meet all the necessary requirements. Saves time and increases efficiency. Note: Please see rest of uploads to get other tasks and all the units for your WHOLE course... including exams

LATEST EXAM UPDATE FOR ATHABASCA UNIVERSITY product - Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need service - an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything Market Offerings - combination of products, services, information, or experiences offered to a market to satisfy a need or want Marketing Mix - Product, Price, Place,...

This assignment was awarded the distinction grade for the Level 3 BTEC Business course by Pearson. This assignment focuses on Starbucks, and has an introduction, Conclusion, and references section, and fully explains, analyses, and evaluates all aspects to achieve the highest marks. As part of this assignment, I have also created my own banner and social media adverts on Canva and added them to this document. The criteria covered in this assignment are: P6 – Outline for a digital marke...

MGT 103 Midterm (Bates) questions and answers 100% correct marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era 1850-1930s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can ...