Bitner Study guides, Class notes & Summaries

This summary contains all the chapters of the book "Marketing Services - Integrating Customer Focus Across The Firm" (. Alan Wilson et al) which students are considered Pre-Master Marketing Management indicated for Services Marketing. It is an English summary of 70 pages, containing references to the book (eg see table 2.1 on page 89).

Summary of 76 pages. Good understanding with nice examples. Concerns throughout the book. Good summary if you're working on a Premaster whether you have the book: Marketing Services - Integrating Customer Focus Across The Firm.

Detailed summary of the book Marketing Services Alan Wilson.

Summary of all the key elements of the book.

Summary of the book "Services Marketing: Integrating Customer Focus across the firm. Only chapter 12 misses in this summary. This is the substance of this book is to be known for Services Marketing course at the university.