Mkt 415 assignment Study guides, Revision notes & Summaries

Description: This is a CLC assignment. Find an example of a current or recent advertising campaign being used by an organization. Write a paper of 1,500-2,000 words addressing the following questions: 1. What are various effectiveness measures that might be used from both a pre-testing and post-testing perspective? 2. Why would these particular testing methods be appropriate? 3. How can the information these measures provide be used by the marketer at various stages of the advertising c...

This is a CLC assignment. Write a paper of 750-1,000 words in which your group develops and describes a media plan and budget for a local big box retailer for a 3-day sale. The media plan should consider all appropriate forms of marketing communications including traditional print and broadcast media, Internet-based digital marketing, and in store advertising. Use the same product or service from Topic 3. Discuss any ethical concerns that your marketing team may have during this campaign. Addr...

Description: The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appr...

This is a CLC assignment. Write a paper (1,500-2,000 words) in which your group develops a creative strategy to revitalize demand for a product or service that has experienced a decline in demand over the past decade. Examples include the publishing industry (textbooks, magazines, newspapers, movies, music, videos etc. that are slowly being replaced by electronic delivery methods), full-service bank branches, public libraries, or any other industry that has experienced a loss in sales for variou...

Description: Write a paper (750-1,000 words) in which you evaluate a public relations effort to improve an organization's public image in the past year. Describe the circumstances behind the image problem, how it affected the organization and its stakeholders, particular market segments affected, and the strategy used to repair the organization's image. Evaluate the message and the media choices. The paper must be supported by appropriately cited research. Prepare this assignment accord...