Marekting Study guides, Class notes & Summaries

Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. - Marketing Communications Summary

Unit 3 Introduction to Marketing Task 1: P1 M1 D1 Guaranteed p1, m1 and d1. Quality work, consist of 8 pages and just under 5,000 words.

all about marketing program of markeitng management

Summary of Hidden Persuasion, Exam Preparation CPD2

Key definitions and what makes up the marketing Mix Product. Key Theories :

Marketing Theory revision notes covering Ethics exam topic Focus on key point for the exam with key definitions, theories and model and real life case studies to apply the theory to.

Defines the brand and the difference between a brand and its product. Key characteristics of brands and the benefits. Difference between Brand Identity and Brand Image. Different Brand Strategies Successful Brands - what makes them? Theory applied to Real Life examples

What a service is and the differences between a service and product. 7 P's inducing the three characteristics that make them unique Key Models.

Segmentation Theory

Summary of the book Management Services (not all chapters)