Tracy L. Tuten Study guides, Class notes & Summaries

Summary of all chapters of principles of marketing for a digital age.

These are the summaries of the chapters indicated in the book Principles of Marketing for a Digital Age. These notes have been used for my Open Book exam. The page numbers are attached to every question, so you can still look it up if you're stuck. Attention! Notes & Page Numbers have been applied to the actual book, not the PDF version.

Summary: Social Media Marketing Language: English Year: 2021 University: Tilburg

Summary: Social Media Marketing Year: 2021 University: Tilburg

Summary about all topics discussed during the lectures, mock exam questions with the answers. - Horizontal revolution - Social media zones - Purchase process - Strategic planning - Social media marketing plan - Common impulses social network - Market segmentation - Digital communities - Social Networking Sites - Content value ladder - Social publishing (SEO and SMO) - Social entertainment - Social commerce - Heuristics - Sentiment analysis - Social media metrics

A very complete summary of each chapter of Social Media Strategies. Also called this year DC (Digital Communication)

Summary of the Chapters 1, 2, 3, 6, 8, 10, and 11 from the handbook 'Social Media Marketing' from Tuten & Solomon. These chapters where required readings for the Social Media Marketing course of the master Communication and Information Sciences.

Summary of the recommended book (by Tuten and Solomon, 2017) for the course Social Media Marketing.

Very extensive summary of the book Social Media Marketing (Tracy L. Tuten & Michael R. Solomon). Chapters 1, 2, 3, 6, 8, 10, 11.

Summary for Social Media Strategies on the book 'Social Media Marketing' by Tracy L. Tuten and Michael R. Solomon.