E-marketing Study guides, Class notes & Summaries
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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MKTG 201 Final (100% Verified Answers)
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Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm. 
A. Priced 
B. Profitability 
C. Promotion 
D. Product 
E. Place correct answers B. Profitability 
 
The path to profitability starts with: 
A. Understanding customers within the context of the marketing environment 
B. Executing clever advertising campaigns using digital media 
C. Reducing pri...
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Summary textbook Marketing for Pre-master
- Summary • 40 pages • 2022
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This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
- Exam (elaborations) • 559 pages • 2024
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Solution Manual For Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow, Donald E Baack Chapter 1-15
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Marketing for Pre-master Midterms entire book chapter 1 - 14
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This package contain an entire summary of the book that needs to be known for both the midterms given for the Pre-Master Marketing Management at Tilburg University.
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COM3701 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED
- Exam (elaborations) • 11 pages • 2023
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COM3701 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. Answers, guidelines, workings and references..... ........ QUESTION 1 
QuantumE is an online retail shop that supplies business and home electronic gadgets. QuantumE, which uses e-commerce as its main platform, has the potential to have its products exposed to global customers; and has recently explored some of the best marketing communication tools in order to promote its products. 
1.1 Discuss how QuantumE can us...
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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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INF assignment 2 solution
- Other • 17 pages • 2023
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INF assignment 2 
CASE 
After graduating from university with a BTech degree in Information Systems, you are appointed as a system analyst at Logic Designs, a software development vendor. Logic Designs has been hired by E-beats_Africa, a digital marketing company that specialises in promoting and monetizing TikTok artists and their creative content. E-beats_Africa assigns talent agents1 to TikTokers to market and sell creative content. Creative content is defined as a 15 second to 3-minute recor...
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WGU D381 E-Commerce and Marketing Analytics (Questions & Answers) Solved 100% Correct!!
- Exam (elaborations) • 18 pages • 2024
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WGU D381 E-Commerce and Marketing Analytics (Questions & Answers) Solved 100% Correct!!