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Week 1 DQ 1

Post your response to the following: Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture.

What arguments can you make against the common assumption that marketers only worry about advertising?

What are some of the roles that marketers play within an organization?
Week 1 DQ 1

Post your response to the following: Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture.

What arguments can you make against the common assumption that marketers only worry about advertising?

What are some of the roles that marketers play within an organization?