Marketing

Old exam questions

All notes of the lectures from the course marketing, 6012B0420Y. Clear and structured summary of the lectures which makes them easy and clear to learn for the exam.

This is a summary of the Marketing course.

Comprehensive summary of The Ultimate Marketing Machine article published in Harvard Business Review.

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products. Journal of Marketing.

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This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5

Summary of the lectures and all the material that you need to know for the exam.

Summary of book 'Consumer Behavior' including chapter 1 until chapter 6. Including the most important aspects of the book. I am personally using this for the pre-master Marketing Management at Tilburg University. The summary includes definitions, frameworks, pictures and more.

Summary of the book for Marketing at Radboud University. Business administration year 2. Subject code is MAN-BCU2008. Summary in English. Terms and researchers in italics. Summary of the book Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 9781473760271. Relatively short. Clear and concise.