BUSI 430 EXAM 1

Question 1 Trust represents a customer's belief in the efficacy and reliability of a brand. True False 2 points Question 2 Pleasure cruises and exotic vacations take advantage of which consumer behavior trend? Health emphasis Cocooning Experience pursuits Active, busy lifestyles 2 points Question 3 Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other ...